A practical guide to the new economy that is transforming the way we live, work, and play.Uber Airbnb Apple PayPal All of these companies disrupted their markets when they launched Today they are industry leaders Whats the secret to their success These cutting edge businesses are built on platforms two sided markets that are revolutionizing the way we do business Written by three of the most sought after experts on platform businesses, Platform Revolution is the first authoritative, fact based book on platform models Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G Parker, Marshall W Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first owners manual for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks Addressing current business leaders, the authors reveal strategies behind some of todays up and coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions....
|Title||:||Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You|
|Publisher||:||W W Norton Auflage 1 28 M rz 2016|
|Number of Pages||:||408 Pages|
|File Size||:||697 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You Reviews
Das bisher umfassendste Buch zu Mechanismen, Eigenschaften und Möglichkeiten von Plattform Geschäftsmodellen. Das dreier Autorenteam gibt darin Dank der vielschichtigen Sichtweise einen runderen Gesamtüberblick als das Einzelwerk von Sangeet Choudary. Choudary ist als leidenschaftlicher Entrepreneur auf der Suche nach dem Strukturkern von Plattform Modellen ist, um selber die nächste Plattform aufzubauen. Die beiden anderen im Team, Geoffrey Parker und Marshall W. van Alstyne, sind erfahrene Professoren, die dem Leser mit ihrem Geschichtswissen und Ökonomie-Verständnis eine systematische Einordnung der Plattform Ökonomie in unser heutiges wirtschaftliches Handeln ermöglichen. Für mich eine sehr bereichernde Sichtweise!Egal wie abgedroschen oder phrasenhaft es klingen mag (und meistens nicht zutrifft):Das Buch ist geeignet für Einsteiger in die Plattform-Welten, weil deren verschiedenen Aspekte und Konstruktionsmerkmale erläutert werden. Für Profis im Plattformumfeld spannt das Buch eine umfassende Struktur und Gesamtsystematik auf. So wird das bisher Bekannte mit einer nachvollziehbaren Struktur hinterlegt und in neuem Kontext dargestellt.Auch an den üblichen Beispielen wie eBay, Uber und AirBnB erläutern die Autoren neue Aspekte und Facetten. Darüber hinaus stellen sie eine Menge neuer unbekannter Plattformen mit ihren jeweiligen Strategien vor.Für mich besonders interessant waren die letzten Kapitel, die den gesellschaftlichen Aspekt von Regulation und staatlichen Aufgaben in einer Plattformgesellschaft anreißen. Gut zu wissen, dass es auch hier intelligente Antworten geben kann, die über Monopol-Analogie und Zerschlagung hinausgehen.Wer sich ernsthaft mit Plattform Geschäftsmodellen beschäftigt oder beschäftigen will, der sollte dieses Buch lesen!
Auch wenn der Titel natürlich wieder reißerisch ist, gibt das Buch einen guten Überblick über die Erkenntnisse des Plattformbusinesses. Zwischendrin wurde es manchmal etwas zäh aber man muss ja nicht jedes Kapitel lesen. Am Ende jedes Kapitels gibt es immer eine Zusammenfassung, was die Sache rund macht.
Eine Umfassende Übersicht zum aktuellen IT Plattformthema, dass zurzeit in aller Munde ist.Viele interessante und nachvollziehbare Beispiele die in der täglichen Diskussion helfen.
Diese selbst Beweihräucherung im Vorwort, um was für tolle Typen es sich bei den Herren Autoren handelt tztztz lächerlich, dafür schon mal einen Stern ;)
Every so often I lead workshops on pricing strategy. For the past several years I have been telling people that if you are in a conventional business (what Parker, Van Alstyne and Choudary call a 'pipeline business') and you are competing against a platform business you have already lost. Pipeline businesses do not have winning strategies against multisided markets, or as this book calls them 'platform businesses.' This book is the single best introduction I have read to Platform Businesses. If you use (and if you are reading this you do use a Platform Business, Amazon), are working on or may compete against a Platform Business you need to read this book. I have been recommending it to my own team at TeamFit.co to my investees and to companies that come to me for pricing advice.Platform Revolution has many strong points.It explains the feedback loops and network effects (positive and negative) that drive platform business dynamics, the chapter on monetization is excellent and the chapter on governance is a must read (I think I will send a copy to Vancouver's mayor). The book even has a short section on data ownership, which is likely to emerge as a major social issue over the next decade (ask yourself, why does the company I work for own my employee records, why don't I own them too!).Platform Revolution is not perfect of course. My main complaint is the lack of useful diagrams. The book is sketch poor and I found that I had to keep a notebook and pencil beside me as I read to make sure I was following all of the interactions of forces and to give me some mnemonics to remember what I was reading. This is good in that it helped me to build up my own mental models, but I would prefer to have shared sketches that I could use in business planning with other people. I also found the characterization of the two sides of a market as 'producers' and 'consumers' limiting. This is not a useful model to describe many two-sided market interactions, as the authors themselves noticed when they talked about dating sites (dating sites are a good thing to study to learn a lot about very dynamic two-sided markets). I also found the discussion of Porter's Five Forces to be simplistic and dismissive. This seems to be an MIT thing as other people associated with MIT have the same blinkers. A more useful approach would be to look at how each aspect of the five forces gets drawn into platform markets.There are some other good books to read on this theme. I would also recommend Platform Ecosystems by Amrit Tiwana, Matchmakers by David Evans and Modern Monopolies by Moazed and Johnson. But Platform Revolution is an excellent place to start.
Disclaimers: I do not know the authors; I did buy the book from Amazon; I have no financial stake in the book; I am not a robot reviewer. My summary is that this book is essential reading for anyone who is part of any of the digital revolutions going on today. This includes those in business and those in information technology. You need to include the "platform mentality" in your business planning. I didn't give the book five stars for three reasons. One, a few references in the text seemed really out of date. Apparently no one caught those in the editing process. Second, in truth, the platform revolution started quite a while ago. Companies like CH Robinson have been successfully using it in the logistics business years before Facebook. Finally, all is not roses in platforms. Who is going to guarantee the quality of Uber cars and drivers, for example? Online reviews (like this one) are not 100% reliable and only a few bad apples can ruin the barrel. But it is an exciting time and an exciting book.
As a software engineer working in California for several years I found the book to be disappointingly lacking in useful content. Since the book was written by academics, and since others had mentioned this book as a high-content alternative to other platform books out there I had high expectations. The book lacks a clear theory, and reads more as a list of activities that large platform companies have performed to succeed. If you've worked close to platform companies you've probably already heard it all before. I understand that this book may be useful to those that have not had any exposure to a platform company, but I just came off of reading the Innovator's Solution—a business book that is insight after insight even after you've worked in a business. Unfortunately, I cannot say the same about this book.The pros are that the book is well organized, well written, and the authors have given clear definitions and names to various elements of platform businesses. I was on the edge between giving it 3 stars or 2. Amazon's description of 2 stars is "I don't like it", which sums up my opinion.
A solid "101" level book. A little repetitive, but if you're not familiar with platforms, then the repetition is probably very helpful. If you are familiar with platforms, then this might not be as compelling of a good book for you. I found the chapter summaries to be good "Cliff's Notes" that allowed me to focus on the important bits and skim the redundant ones.
We see the world changing fast impacting our life however we do not see what is behind, how it is changing, why is changing. The book gives you a clear understand of it. I would recommend to all company leaders to read and understand the revolution. Perhaps your business is already in jeopardy to be disrupted but you have not realized yet. When you do, it can be late!